MohammadAliAwada
General Manager
“Aligning people, projects and commercial priorities to keep E3’s experiences moving forward.”

Executive Management
Mohammad Ali Awada
Mohammad Ali Awada is the General Manager of Events & Entertainment Enterprises.
He oversees day-to-day business operations, project coordination, venue performance and the management of E3’s active entertainment destinations. His responsibilities include commercial oversight, partner and stakeholder coordination, external collaborations and final management review across major projects and proposals. Drawing on his earlier business-growth responsibilities, Mohammad connects operational delivery with partnership development and commercial objectives, helping teams maintain quality, accountability and organizational alignment.
Executive & Practical Experience
Specialized architectural, operational and creative leadership across Executive Management projects.
General Manager
Delivering world-class experiential engineering, entertainment landmarks, and executive project governance.
Specialized Expertise & Technical Capabilities
Structured breakdown of specialized technical disciplines, leadership domain knowledge, and execution skills.
Areas of Expertise
8 Core Domains
Professional Experience & Career Journey
General Manager
Events & Entertainment Enterprises (E3)
Business Growth Manager
Events & Entertainment Enterprises (E3)
Landmark Deliveries & Key Projects
Curated showcase of major experiential destinations, festival productions, and enterprise projects delivered.
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